Welcome to S.O.B. Fishing Products

We are glad you found us. You can use the menu to the left to navigate through our site.

Please make yourself at home. If you see something you like, throw it in the shopping cart. When you are ready to checkout, you can create a profile so your information will be here for the next time you visit, or you can checkout without an account. Your information is for our eyes only. Believe us when we say that your information will NEVER be given out to ANYONE else for ANY reason. We don't like that, either.

If this still makes you nervous, hey, we understand. Just give us a call at
(830) 772-4333 and we can take that order over the phone.

Custom Built to Expert Knowledge

We at S.O.B. Fishing Products take great pride in the quality of our lures. We believe our quality is reflected in the near legendary ability of our products to catch fish, and each lure is custom built by hand according to you, our customer's, expert knowledge of what catches fish in your unique fishing environment. Our customers select from a virtually unlimited blend of configurations, custom colors, sizes, skirts and several different blade styles.

The Process Sometimes Takes Patience.

It is impossible to stock all of the millions of possible baits our customer’s request and that we can create. Manufacturing the highest quality custom built spinnerbaits and buzzbaits on the market takes time. Additionally the types of baits our customer's order influence production time. Orders containing spinnerbaits take the longest, as they are the most labor-intensive baits with the most possible options.

Our durable and beautiful custom finishes are comprised of a minimum of three different steps, each step requiring a curing time of 24 hours. During our peak season (January through April) we produce in batches of 30 orders, with each batch taking about 7 working days to complete. Working on first come, first served basis, each succeeding batch can delay incoming orders. During this time it is not unusual for us to work 12-16 hours per day, 7 days per week, but it can still take 4-5 weeks to produce some of the peak season orders. It is for this reason we recommend that you order custom baits early, well before delivery time becomes a factor. However, when time is a factor we recommend our tried and true in stock selection of Oldham's Jigs, Tater-Tyes, and Jigamathings. These once custom, but now S.O.B. Fishing Products standard baits have been proven over time to be top producers of fish in a variety of fishing environments.

We at S.O.B. Fishing Products appreciate your patience and look forward to serving you, our customer's. Enjoy your browsing experience as you select, and help us to create the finest hand crafted custom lures… yours.

Bill and Lana Dee
S.O.B. Fishing Products
P.O.Box 360
Lytle, TX 78052